Digital marketing has opened up new career options in India. Companies in this digital age are no longer particular about high level degrees but skills required to execute plans.
What is Digital Marketing
Digital or Internet Marketing is a set of modern skills where marketing is done from the comfort of an office. Compared to old form of marketing where field executives need to visit places to promote different products and services. Here we talk about promoting brands and their offerings over the internet. Even Times of India – a leading news platform has reported 1.5 lakhs jobs openings that will be offered in India.
How Online Marketing can help companies
In India and everywhere else people are getting well versed with Internet platforms like Search engines and Social media. So, online marketing is planned and executed in such a way that prospective customers are reached on their PC/Laptops and specially on mobile devices. Google is such an example where companies work towards achieving top rankings in Google as that enable them to get enquiries which eventually leads to a sale.
Different Online Platforms
Companies hire experts in SEO (Search Engine Optimization), Social Media Marketing done on Facebook, LinkedIn, Twitter, etc. Pay Per Click is usually referred to as Paid marketing on Google, Bing Yahoo, Other websites and mobile apps. Also all visitors data and activities are tracked via tools like Google Analytics.
How and Where to Learn Digital Marketing
Well, this can be tricky because there are many such institutes all over India who claims to be the best. So what I will suggest is to attend few demo classes, check experience working on digital marketing projects and knowledge of trainers, etc. There are some good institutes for Marketing but the fees might be little high as most of the Institutes charges between Rs. 25,000 – Rs. 50,000.
- Search Engine Optimization
- Pay Per Click (Google Adwords)
- Social Media Marketing
- Google Analytics
- Email Marketing
To conclude, Digital marketing can be pursued by students with a general degree or even a PUC passed student. While most of the multi national companies hire an employee with a general degree there are many Indian companies as well as startups who are okay to hire a Digital Marketer with a PUC certificate.